Macroeconomics: Princples, and Applications, and Tools with MyEconLab and EBook 1-Sem Student Access Package (5th Edition)

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O’Sullivan/Sheffrin makes use of Active Learning Tools which get readers involved in role-playing, help them apply concepts, and offer reinforcement of the material. The books hallmark feature includes a focus on the 5 Key Principles of Economics: 1) Opportunity Cost, 2) The Marginal Principle (comparing marginal benefits and marginal costs), 3) Diminishing Returns, 4) The Spillover Principle (for externalities in production and consumption), and, 5) The Reality Principle (distinguishing real from nominal magnitudes). For economists, financial analysts and other finance professionals.
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Macroeconomics and MyEconLab and EBook 1-Sem Student Access Package (2nd Edition)

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Hubbard & O'Brien motivate the study of economics through real business examples. The book motivates users by demonstrating how real business uses economics to make real decisions on a daily basis. Covers the different Market Structures in an intuitive fashion so that readers of all backgrounds and fields can grasp the importance and flow of these concepts. Chapter opening cases, examples and figures motivate the economic principles covered, while Solved Problems provide models of how to solve an economic problem – keeping readers focused on the main ideas of each chapter, and preventing them from getting bogged down due to a lack of basic math or "word problem" skills.

In-depth coverage of economics with particular focus on Economic Efficiency, Government Price Setting, and Taxes, Aggregate Demand and Aggregate Supply Analysis.

MARKET: For anyone in business who wants to benefit from understanding the economic forces behind their work.

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Study Guide for Macro for Macroeconomics and MyEconLab and EBook 1-Sem Student Access Package

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Wendine Thompson-Dawson of the University of Utah prepared the study guide to accompany microeconomics, and Nicholas Noble of Miami University prepared the study guide to accompany macroeconomics. Tony Lima of California State University--Hayward, checked the accuracy of the study guides. The study guides reinforce the textbooks and provide students with the following: < Chapter summary < Discussion of each learning objective < Section-by-section review of the concepts presented < Helpful study hints < Additional Solved Problems to supplement those in the text < Key terms with definitions < A self-test
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